With my role as the Social Media Strategist for Endicott College Office of Admission, I am responsible for creating multimedia Instagram content on @EndicottAdmission for our audience of prospective students. Often this means adapting content from other channels to best suit Instagram.

In this role, I am fortunate enough to work all Admission events, capturing live and evergreen footage. For our five Academic Focus Day events, I recreated a marketing mailer in Canva in the form of a carousel.

When I was hired in October 2025, there were only 9 posts on the account. Now, we have over 125 posts, 2,600 followers, averaging over 10 thousand interactions a month.